Smart Ways to Boost Your E-Commerce Sales

It’s not enough these days to have a professional looking website to obtain healthy eCommerce sales via your website. If you want to stand any chance of getting some return on your investment you need to look at ways to boost your sales, beyond a good-looking website.

Here are 8 smart ways to boost your E-commerce website,in order to generate more sales:

1. Consider Cross-Selling

A smart way to get customers to purchase more than what they originally planned on buying is to consider cross-selling. Example, customer purchases a flat screen television and your website then offers the option of purchasing a TV stand to complement.

2. Offer Free Shipping

When you offer free shipping/delivery to customers, they will be more inclined to complete a purchase from your website.

3. Provide On-Demand Delivery

You can enhance the customer experience by providing on-demand delivery, which essentially enables your customers the ability to track the status of their product delivery.

4. Provide A clear Check Out Process

Related Article: Responsive Web Design Makes Good Business Sense

If you want to boost your E-commerce sales. make sure to have a clear check out process in place. Customers should be able to simply add products to your shopping cart and within a few clicks be able to proceed with payment then go on with their day.

5. Provide An Option For Guest Sign In

There are customers who simply won’t sign up for an account on a website until they have experienced a successful purchase from the site. By providing an option for site guests to move forward with purchases, without a mandatory account sign-up, you can boost your sales conversions.

6. Advertise Testimonials

New customers may be hesitant to move forward with purchases, as they have not yet experienced what it is like to purchase items from your site, so including testimonials from past customers can give that added trust value, which encourages new consumers to proceed to buying.

7. Include Clear And Unique Product Descriptions

In order to bring forth the essence of your product quality and usefulness, it is important to include clear and unique descriptions for your listed products (not copied manufacturer descriptions).

8. Provide Multiple Payment Gateways

By providing multiple payment gateways, you are ensuring you can meet the payment needs of most of your customers, who may wish to pay using different payment options.

It does take work to boost your E-commerce sales, but if you optimize your site using the above noted techniques, you should see your sales grow over time.

Source: Canada Nirvana