ABOUT THE COMPANY
Founded in 1993, our client is a leader in the retail and supply of furniture in Africa. The company has a retail shop area of more than 50,000m2, 33 points of sale with more than 1,000 employees and 2 stores in sub-Saharan Africa. Ghana is the latest addition and Accra is the starting city.
WHAT YOU WILL DO:
- Developing marketing plans that set goals for increasing revenue, market share, and brand awareness
- Developing pricing strategies for products based on competitors’ prices, customers’ willingness to pay, and company cost structures
- Identifying new business opportunities by researching new technologies, markets, and competitors
- Conducting market research to identify potential opportunities for growth in existing markets or new markets
- Designing advertising campaigns that create brand awareness, generate leads, and promote sales
- Creating an effective store environment that will attract customers with visual appeal, comfort, and convenience
- Meeting with store managers to discuss performance metrics and identify problem areas
- Analyzing data to identify opportunities for increasing store traffic and sales
- Developing and implementing marketing strategies to promote products or services in retail stores
REQUIREMENTS:
- BAC +4 /5 with Marketing training
- 5 / 8 years of experience in retail or FMCG (category management)
- Strong experience in brand management, trade marketing and external communication
- Taste and interest in furniture and decoration
- Fluency in French will be an added advantage
- Mastery of analysis tools (Power BI) and ERP
- Mastery of social networks and analysis tools (Google Ads, Facebook manager)
- Team management skills
APPLY NOW!!!