Location: Ashongman, Accra
Salary: GHS 4,000
Employment Type: Full-Time
About the Company
Our client is an internationally recognized Ghanaian HealthTech company developing Artificial Intelligence (AI) solutions to improve healthcare delivery across Africa and beyond. The company specializes in AI-powered medical diagnostics, biomedical research, and digital health innovation while collaborating with leading global healthcare and technology organizations.
They are seeking a creative, data-driven, and results-oriented Digital Marketing Executive to strengthen their online presence, generate quality leads, grow brand awareness, and communicate complex healthcare innovations to diverse audiences.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business objectives.
- Plan and manage campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, X (Twitter), YouTube, and other relevant platforms.
- Grow the company’s online visibility through SEO, content marketing, and social media management.
- Create engaging marketing content including blog articles, newsletters, videos, graphics, and email campaigns.
- Manage the company’s website and optimize landing pages for lead generation and conversions.
- Track campaign performance using Google Analytics, Search Console, Meta Business Suite, and similar tools.
- Conduct keyword research and implement on-page SEO best practices.
- Build and nurture online communities across social media platforms.
- Support product launches, webinars, conferences, exhibitions, and healthcare events.
- Work closely with the technical, research, and leadership teams to communicate AI and healthcare innovations in simple, engaging language.
- Monitor competitors, digital trends, and emerging marketing technologies.
- Prepare regular reports on campaign performance and recommend improvements.
Requirements
- Bachelor’s Degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
- Minimum of 2 years’ experience in digital marketing.
- Strong knowledge of SEO, SEM, Google Ads, Google Analytics, Meta Ads Manager, LinkedIn marketing, and email marketing.
- Experience using content management systems such as WordPress.
- Excellent copywriting and content creation skills.
- Basic graphic design skills using Canva or Adobe Creative Suite will be an advantage.
- Experience managing social media communities and growing online engagement.
- Strong analytical and reporting skills.
- Ability to manage multiple projects and meet deadlines.
- Experience in healthcare, technology, AI, SaaS, or startup environments will be a strong advantage.
Personal Attributes
- Creative and innovative thinker.
- Strong communication and presentation skills.
- Highly organized and detail-oriented.
- Self-motivated with the ability to work independently.
- Passionate about technology, healthcare, and innovation.
- Results-driven with a continuous improvement mindset.
What We Offer
- Competitive salary.
- Opportunity to work with one of Africa’s leading AI healthcare innovators.
- Exposure to international healthcare and technology projects.
- Professional development and career growth opportunities.
- Collaborative and innovative working environment.