Your website serves as the digital storefront for your business. If it doesn\u2019t look appealing, load quickly\u00a0or even have a mobile version, customers are going to keep walking. Many small business owners rely on their website to bring in a steady stream of leads and educate potential customers on what they offer.<\/p>\n
However, when it comes to designing and developing a website, most of those same small business owners think they can\u2019t have all the bells and whistles that larger businesses have. But that\u2019s not true. Why? Meet WordPress.<\/p>\n
WordPress is a free platform that powers the back end of your website. It\u2019s commonly referred to as a \u201ccontent management system\u201d because of its ability to let you easily create and organize all of the pages and media you upload to your site.<\/p>\n
Interested in learning why it\u2019s the best option for your small business\u2019 website? Keep reading . . .<\/p>\n
If you\u2019re using a separate website to host your blog or, worse, have no blog at all (at least yet), switching your site over to WordPress will quickly solve that problem. Not only is the software incredibly easy to operate (adding new pages\/posts literally takes seconds), but it\u2019s the perfect platform for blogging about your small business.<\/p>\n
Simply set up a page on your site dedicated to your blog (just call it \u201cblog\u201d or some catchy name that plays off your brand). Then you can start adding posts to that page. A blog is your easiest and most effective way to continuously add new content to your site and keep customers up-to-date with your business.<\/p>\n
Instant updates mean you can be confident your website\u2019s security is always up to date and aligned with the best, most current policies. While some other content management systems might require you to manually check for updates or may be slack on performing maintenance, WordPress does the work for you.<\/p>\n
You can sleep soundly knowing that your site will automatically update, and knowing, too, that WordPress will keep working to better its system and make things more secure for users and visitors.<\/p>\n
3. WordPress is open source.<\/strong><\/p>\n “Open source” simply means that developers are able to contribute to WordPress\u2019 software in the form of plugins, themes and updates. How does that benefit you? The system is constantly improving and getting better, and a new addition doesn\u2019t cost you a cent. You can reap all the benefits of these improvements without paying for them.<\/p>\n Related: With Open-Source Software, You Don’t Have to Start From Scratch<\/p>\n SEO, or search engine optimization, refers to the idea of making your website more searchable by engines like Google and Yahoo. While mastering SEO<\/a> can take some investment of time WordPress offers ways for business owners to optimize their site in the easiest ways possible. Check out the free Yoast SEO plugin, which shows you step-by-step how your content ranks and where there\u2019s room to improve.<\/p>\n This CMS is swimming in familiar water. It\u2019s been around for more than\u00a0ten\u00a0years so it\u2019s safe to say it\u2019s a sure thing. While WordPress (like any CMS) isn\u2019t perfect, it\u2019s pretty much problem-free. Over the years, its engineers have\u00a0had time to work out those little kinks and improve, aging the system into a timeless CMS that all levels of web developers have come to love.<\/p>\n A lot of small business owners hire\u00a0a web developer who then builds a complicated website that no one else can manage. That\u2019s all well and good if you never need to change your website again —\u00a0but that\u2019s rare.<\/p>\n4. WordPress is SEO friendly.<\/strong><\/h3>\n
5. WordPress is no newbie.<\/h3>\n
6. Coding for WordPress is standard for any web developer.<\/h3>\n