Do you want to improve your position in the search engines? Do you want to get more traffic to your website in 2015? Social media is one of your best tools to propel your business on the web.<\/i><\/b><\/p>\n
About a decade ago, only giant businesses could afford to get noticed on the internet. Yahoo and other websites were making all the monies from high-end advertisers. But things changed radically from the 2000s. Social Media was born. It immediately leveled the playing field and caused colossal changes to the formula for succeeding on the internet. In this article, I will point out 5 key tips for dominating the internet through social media.<\/p>\n
But first, what is social media? I like this definition by Dr. Boateng which states that \u201csocial media are Web 2.0 tools<\/a> and applications which enable interaction, content creation and sharing, inter-networking and other means of collaboration\u201d (Boateng, 2013). Dr. Boateng further explains that social media has turned users into Proactive Consumers who not just look for information but also Comment, Share and Interact. Now, those are some key advantages of social media; the fact that, you could easily get \u201cApostles\u201d to start circulating your brand for free!<\/p>\n By now, I believe you know how important social media is and why there is the need to master how to make it work on your behalf. I\u2019m not going to bore you with a litany of statistics to buttress the growing importance of social media. In these ensuing paragraphs, I\u2019ll just go straight to the 5 tips which will guide your social media activities leading to internet domination in 2015.<\/p>\n The Top 5 Social Media Tips: <\/b><\/p>\n Friend, don\u2019t follow the crowd. You\u2019ve got to write down what exactly you want to use social media for. Perhaps you want to increase sales revenue, increase your market share or create more awareness for your brand. Whatever your goal, just remember that, it must be Specific, Measurable, Attainable, Realistic, and Time-bound.<\/p>\n <\/p>\n Don\u2019t rely on a \u201cone-for-all\u201d social media strategy. It will fail. First, you need to understand how each platform works then you make the most out of it.<\/p>\n Facebook for instance provides a lot of \u201cInsight\u201d into their Pages. Take advantage of this.<\/p>\n <\/p>\n Facebook Insight \u2013 Overview<\/b><\/p>\n Facebook Insight \u2013 Posts<\/b><\/p>\n The Posts tab shows you when (time of the day) your page users are most engaged on your page and which type of posts are doing well.<\/p>\n <\/p>\n One grave mistake some businesses make on social media platforms is that, they often forget that social media is Social + Media. The fact that your website is about Latest\u00a0Jobs in Ghan<\/a>a, Jobs in Nigeria or even Jobs in Kumasi does not mean that you have to post only on Jobs. You\u2019ve got to be creative! Spice things up with some popular stories or photo uploads. Something like this:<\/p>\n With the caption<\/b>: “The smile on my face doesn’t mean everything is perfect.\u00a0<\/i><\/b> <\/p>\n Some of you might have heard this over and over that \u201cif content creation is king, then content sharing is queen\u201d. Please don\u2019t under-estimate this.<\/p>\n One of the tools I will personally recommend is to use Dlvr.It<\/a>. I know many of you have heard or used it before but hey, there\u2019s more to it than just using the free version to automatically share your content on Facebook, Twitter etc. Upgrade to the paid option and get the real benefits. You can share on your company LinkedIn pages, GooglePlus pages etc which are not part of the free option. Besides, you can customize how your posts are shared on the various social media platforms. Remember that all the platforms are different and different tactics need to be deployed across each.<\/p>\n Facebook for instance has been on a campaign to make your regular posts on your page reach as few people as possible. And if you use the free option of the sharing tools, it is even worse. But using the paid option and successfully customizing it could be the miracle you need.<\/p>\n At one point, posts shared by dlvr.it on one of my Facebook pages attracted just 170 post reach on the average for a page of about 16,000 Likes. After upgrading and fully customizing the deliveries, we now get 450 post reach averagely and some times over 1200 post reach.<\/p>\n Pay special attention to the \u201cPosted by dlvr.it\u201d at the top.<\/p>\n <\/p>\n I\u2019ve heard someone says it is understood that Lady Gaga administers her Twitter page herself and she\u2019s very engaging. It\u2019s not surprising then that she keeps setting major milestones in terms of number of Twitter follows<\/a>.<\/p>\n You need a solid team of vibrant and young guys to help you prosecute this tactic. For one thing is clear, social media folks expect you to respond to their enquires in not more than 24 hours. On social media platforms, failure to interact might cause you more than the bargain.<\/p>\n <\/p>\n Conclusion<\/b><\/p>\n\n
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\nIt means I appreciate what I have and what God has blessed me with!”<\/i><\/b><\/p>\n\n
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