Gather all of this valuable information and put it into a visual format. This is your\u00a0user journey map<\/strong>.\u00a0For smaller businesses and basic websites a simple\u00a0user journey map<\/em>\u00a0can be sufficient, larger corporations with may require more complex (or even multiple) maps to be created.Understanding a user\u2019s needs is a huge part of a\u00a0strong and effective website design<\/em>. It\u2019s also important that you implement and automate the processes that allow you to continually optimize your customer experience. To continue creating a user experience that is highly personalized and relevant, you always need to be gathering data and testing assumptions. <\/p>\n\n\n\n

Source: Dotlogics<\/p>\n","protected":false},"excerpt":{"rendered":"

When\u00a0designing your website\u00a0it is easy to lose yourself in the details of branding, features, layout and all the intricacies of what it will do or how it will look. Sometimes what is forgotten is what exactly your users (those visiting your website) want and need from your site. That is where creating a\u00a0user journey map\u00a0comes in. Typically someone will go to your website because they are looking for a specific thing. Maybe they stumbled upon you while doing a Google search, or possibly a friend mentioned your product…regardless of how they found you, once they hit your site you have a limited amount of time to prove to them you can meet their needs before they move on to something else or just lose interest. Related Article: 3 KEY ELEMENTS EVERY BUSINESS WEBSITE NEEDS A user journey map (also known as a customer journey map) is a diagram that visually illustrates the user experience as they navigate your website, starting with initial contact and continuing along the entire path to long-term loyalty. It identifies key interactions and touchpoints, and describes in detail the customer\u2019s goals, motivations, and feelings at each step. It is a way of getting into your customers\u2019 heads, helping you gain valuable insight and understanding regarding common pain points, building empathy for customers in what they want and how they feel. Mapping out the user journey is an effective way to understand what turns a visitor into a long-term loyal customer. No two user journey maps are the same, just as no two businesses are the same. However here are a few tips to get you started. DEVELOP YOUR BUYER PERSONA You want to get extremely clear on exactly who your buyer is. How old are they, where do they live, what do they do for a living? What are… <\/p>\n