Saying \u201cwe want a better website\u201d is like saying, \u201cwe want a better business\u201d. But what exactly does \u201ca better business\u201d mean? Do you want to increase revenue? Maximize profitability? Or maybe improve customer satisfaction? This could mean a number of different things for different people in different situations. Unfortunately, simply wanting a better website is not a clear objective and many professionals end up learning the hard way that solely stating so won\u2019t correlate to business results.<\/p>\n
Related Article:\u00a0How to Champion a Successful Website Redesign Project<\/a><\/strong><\/p>\n In my article,\u00a0How to set SMART Website Goals to Reach Business Objectives, I advocate the use of the SMART model for setting\u00a0S<\/strong>pecific,\u00a0M<\/strong>easurable,\u00a0A<\/strong>ttainable,\u00a0R<\/strong>elevant, and\u00a0T<\/strong>imely goals. Good executives manage by numbers. Websites should be no exception. There must be clarity in your website goals and concrete desired business results, or it will fail.<\/p>\n Now that you know the benefits of\u00a0SMART website objectives, let\u2019s look at some of the most common website objectives for specific departments. Remember to apply the SMART model to any and all goals. To give you a jumping off point, I\u2019ve prepared a free worksheet with many common goals using the SMART model: Here are SMART website goals by a department with a quick recap of their common needs:<\/p>\n Source: Intechnic<\/p>\n","protected":false},"excerpt":{"rendered":" Saying \u201cwe want a better website\u201d is like saying, \u201cwe want a better business\u201d. But what exactly does \u201ca better business\u201d mean? Do you want to increase revenue? Maximize profitability? Or maybe improve customer satisfaction? This could mean a number of different things for different people in different situations. Unfortunately, simply wanting a better website is not a clear objective and many professionals end up learning the hard way that solely stating so won\u2019t correlate to business results. Related Article:\u00a0How to Champion a Successful Website Redesign Project Are Your Goals SMART? In my article,\u00a0How to set SMART Website Goals to Reach Business Objectives, I advocate the use of the SMART model for setting\u00a0Specific,\u00a0Measurable,\u00a0Attainable,\u00a0Relevant, and\u00a0Timely goals. Good executives manage by numbers. Websites should be no exception. There must be clarity in your website goals and concrete desired business results, or it will fail. SMART Goal Examples Now that you know the benefits of\u00a0SMART website objectives, let\u2019s look at some of the most common website objectives for specific departments. Remember to apply the SMART model to any and all goals. To give you a jumping off point, I\u2019ve prepared a free worksheet with many common goals using the SMART model: Here are SMART website goals by a department with a quick recap of their common needs: Marketing\u2013 drive traffic, engage prospects, generate leads and re-engage existing customers Sales\u2013 help close sales by validating and supporting sales team communications Customer Support\u00a0\u2013 improve customer satisfaction through better service Webmasters\u2013 simplify and optimize content updates and website management IT\u2013 integrate with other systems; meet security, performance and scalability requirements Operations\u2013 reduce costs by streamlining and automating workflows and tasks HR\u2013 attract and recruit new employees and support current employees C-Suite\u00a0\u2013 grow the company\u2019s bottom line and increase profitability Source: Intechnic<\/p>\n","protected":false},"author":1,"featured_media":13207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-13206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2"],"_links":{"self":[{"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/posts\/13206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/comments?post=13206"}],"version-history":[{"count":1,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/posts\/13206\/revisions"}],"predecessor-version":[{"id":13208,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/posts\/13206\/revisions\/13208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/media\/13207"}],"wp:attachment":[{"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/media?parent=13206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/categories?post=13206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/tags?post=13206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Are Your Goals SMART?<\/strong><\/h4>\n
SMART Goal Examples<\/strong><\/h4>\n
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