A closer look at the SEO trends for 2018. Even though most brands continuously work on optimising their Search Engine Optimisation (SEO), it seems as if the ever-changing requirements of SEO is always out of reach. From algorithm updates to new technologies, the moment you adhere to the current requirements it seems as though a new update is published and the requirements change. Despite these challenges, SEO is here to stay.<\/p>\n
At JobHouse Web Services, we\u2019ve seen the importance and benefits of implementing good SEO practices \u2013 time and time again. This is why we\u2019ve compiled a blog about some of the key predicted SEO trends for 2018 so that our clients and followers can be a step ahead of their competition for the year.<\/p>\n
A step ahead with SEO Searching isn\u2019t just text anymore<\/u> Related Article:\u00a07 benefits of using Facebook for business promotion<\/a><\/strong><\/p>\n Keeping user-experience at the forefront<\/u><\/strong> Studies have shown that faster loading times can decrease your bounce rate and might even increase your conversion rates. This means that something as simple as your website loading time can cost you potential customers. From an SEO perspective, loading times and good website usability may also help to increase your website\u2019s SEO.<\/p>\n Google\u2019s previous algorithm updates placed a big emphasis on\u00a0mobile usability\u00a0for good SEO rankings. By further optimising your website for mobile and carefully considering user experience could be an effective way to increase your SEO in 2018.<\/p>\n Revel in relevance<\/strong> Content is still king<\/strong> In 2018, the quality demanded for content might increase even more as the algorithms are continually learning. Therefore, it\u2019s imperative that your online content should constantly aim to offer the best about the topic at hand.<\/p>\n SEO success is a click away<\/strong><\/p>\n Whether you are an SEO savant or a newbie to optimising your online presence, JobHouse Web Services can assist your business by taking it to the next level.<\/p>\n Time to get going with SEO. Please email us at\u00a0web@jobhouse.com.gh\u00a0or\u00a0call us on 030 299 9234 \/ 055 780 8273. Alternatively visit our website at\u00a0jobhouse.com.gh\/webservices<\/a>\u00a0for more information.<\/p>\n
\n<\/strong>
\nThere are various industry movements that will influence SEO this year, but here are the key trends we think will have the biggest influence on your website:<\/p>\n
\nWe\u2019ve seen that our online interactions are becoming a lot more visual. With technology giving us access to faster Internet speeds, finding, viewing and interacting with video and images are definitely growing in popularity. This is likely to lead search engines to treat videos and images with more importance when it comes to SEO.<\/p>\n
\nToday\u2019s consumer has more expectations from companies in terms of businesses delivering an excellent online experience. It doesn\u2019t just count for mobile applications or websites, but also for online searches.<\/p>\n
\n<\/u>When it comes to getting great SEO results, it\u2019s crucial to show search engines that your content is relevant to the searcher. Google assesses the content by looking at the millions of pages out there and the terms used in them. Google then learns which terms are related and builds expectations for the terms that are likely to appear in a given context. This helps Google decide whether a piece of content is \u2018comprehensive\u2019.<\/p>\n
\n<\/u>While it might seem like nothing has changed regarding content, it\u2019s still very relevant for a valid reason. Even though Google\u2019s algorithms constantly keep changing and improving, Google still always looks at the content quality for SEO purposes.<\/p>\n