{"id":10635,"date":"2017-08-17T10:49:20","date_gmt":"2017-08-17T10:49:20","guid":{"rendered":"http:\/\/jobhouse.com.gh\/web-design-and-web-services\/?p=10635"},"modified":"2017-08-17T10:49:20","modified_gmt":"2017-08-17T10:49:20","slug":"10-common-social-media-marketing-mistakes-avoid","status":"publish","type":"post","link":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/10-common-social-media-marketing-mistakes-avoid\/","title":{"rendered":"10 Common Social Media Marketing Mistakes to Avoid"},"content":{"rendered":"

\u201cSocial media marketing doesn\u2019t work,\u201d I often hear. \u201cIt doesn\u2019t work for\u00a0you<\/em>\u00a0because you are not doing it right,\u201d is typically my response.\u00a0 Most companies do not incorporate social media successfully into their marketing efforts. In fact, they are following the trend of others and quickly become discouraged by the lack of positive results.<\/p>\n

Here are some common mistakes that will keep you from realizing your full social media potential:<\/p>\n

1. Dismissing Social Marketing as Ineffective<\/h2>\n

If you believe social media is not right for your demographic or your industry, you are wrong. It is a common misconception that social media is only for teenagers and the tech savvy. That is no longer the case. For example,\u00a0one study has shown\u00a0that the fastest growing demographic on Twitter is the 55-64-year age bracket and that the fastest growing demographic on Facebook is 45-54-year-olds. You will find other demographics are well-represented too. Social media has penetrated all layers of our society.\u00a0 If you manage to put together an effective social media strategy ahead of the competition, you will have an upper hand.<\/p>\n

2. Not Having a Social Media Marketing Plan<\/h2>\n

Social Media Marketing can be a colossal waste of time without a proper plan of action. Many companies fall into this trap. They sporadically post things to their social media accounts, share some of their content here and there and try to attract followers or fans. That\u2019s not social media marketing; that\u2019s having no plan.<\/p>\n

Social media marketing must be approached the same way you approach your planning for any marketing campaign. You should have specific goals, budgets and a concrete plan of action that outlines what you are trying to accomplish, how you will achieve your goal, how you will measure results, and what resources you will need to allocate.<\/p>\n

3. Measuring the Wrong KPIs<\/h2>\n

When measuring key performance indicators (KPIs) for your social media marketing, many marketers fall into the trap of vanity metrics. They measure the number of fans on Facebook or followers on Twitter, and if these numbers are growing, they are happy.<\/p>\n

Social media marketing is no different from any other marketing channel. You should be measuring the impact your social media efforts have on your business , not your total number of fans or followers.<\/p>\n

4. Treating All Social Media Platforms the Same<\/h2>\n

Addressing the audience in a way that\u2019s inconsistent with the traditions of the social network is ineffective and counter-productive. You probably wouldn\u2019t speak Spanish in Germany, yet many businesses make the mistake of speaking the wrong language on social media.<\/p>\n

Every social network has its own customs, language, audience and type of content.\u00a0 For your efforts to be effective, you need to account for differences between social networks. It is important to learn how people communicate on all of the social network you participate in.<\/p>\n

5. Failing to Engage in Conversations<\/h2>\n

Your social media updates are useless if no one cares shares or responds them. Your posts and content should be designed to elicit conversations with your audience. If you don\u2019t get these reactions, your overall strategy and the content should be revisited.<\/p>\n

When a person responds or comments, be sure to reply. Every comment a customer posts, whether positive or negative, presents an opportunity to communicate with the customer directly. Be friendly and personable; after all, this is what social media is about. And don\u2019t limit your company\u2019s social interactions only through the marketing department. Involve other departments that interact with customers, such as sales, customer service, billing, and production, in your social media strategy to communicate with your customers.<\/p>\n

6. Connecting as Opposed to Networking<\/h2>\n

Having thousands of random followers who don\u2019t represent your ideal customers and have little to contribute will simply not produce desirable results. You want to attract and engage prospects, peers or professionals who share same views and interests and who will be instrumental in the success of your marketing efforts. By building and expanding your network, you will gain better access to prospects and other professionals and will increase the exposure for your messages and your content.<\/p>\n

And make your interactions are meaningful! Networking is about adding value to a relationship.\u00a0 You should set aside the time to reach out and write personalized messages, engage in discussions, share and comment on someone else\u2019s content as opposed to just pushing yours down everyone\u2019s throat.\u00a0 Treat these relationships the same way as your in-person ones. By adding value to these relationships, others will be more likely to pay attention to what you have to say.<\/p>\n

7. Making It All about You<\/h2>\n

How would you like hanging out with a person who only talks about himself? That gets old quickly, right? Well, that\u2019s the very mistake many companies make on social media. It\u2019s all about them\u2014their news, their events, their products, their projects, etc.\u00a0 Here is the truth: nobody cares.<\/p>\n

To succeed in social media, you not only have to speak the language of the audience, but you have to tell them what they want to hear. The content that you post should be of high quality, of significant interest and be in line with the norms of the social network and your followers.\u00a0 Make it about them. Make it for them.<\/p>\n

8. Relying too Much on Automation<\/h2>\n

One of the most common mistakes companies make is relying too much on automatic (canned) posting to their social media accounts. That\u2019s not what social media is all about. People use social media because they want to interact with others. If people can tell that your posts are automated, or if they feel the exchange is impersonal, they will distance themselves to your brand. In extreme cases, if you spam them with too much irrelevant automatic content, you will start losing them.<\/p>\n

Your social media presence must have a personal touch. Be careful not to alienate your audience by posting content automatically and instead think of ways to delight, entertain and inspire by posting content that is personalized and authentic.<\/p>\n

9. Having Too Many Accounts to Manage<\/h2>\n

Many businesses make the mistake of jumping on every social network possible, setting up accounts and trying to manage them all only to realize that they are stretching their marketing resources thin and producing very little results in the process.<\/p>\n

In my experience, one dedicated marketing professional can effectively manage no more than 2-4 social media accounts.\u00a0 If your organization\u2019s social media strategy is in the hands of a single team member, you should focus your resources and energy on the \u201cBig Three\u201d: Facebook, Twitter and LinkedIn. You then should further prioritize your efforts on the social network that produces the most results for your business.<\/p>\n

10. Not Having a Social Media Policy<\/h2>\n

Not having a company-wide social media policy is clearly dangerous and can often result in unexpected public embarrassments.\u00a0 Regardless of who manages your social media accounts, you should adopt a policy outlining what is and is not acceptable. For most companies, content that is sexist, racist, religious, offensive, obscene, sexually suggestive, derogatory or discriminatory in any way is off limits. Make sure that all your employees know the policy and adhere to it.<\/p>\n

Be sure that the same policy covers the creation and management of \u201cofficial\u201d company accounts. Also, keep access to these accounts restricted and maintain a list of all accounts, usernames and passwords. Make sure that credentials are different for each account, and change passwords regularly, especially with employees who leave or change their roles. A single post by a disgruntled employee could be a PR nightmare for your organization.<\/p>\n

If you enjoyed reading this presentation, or if you want to add a comment, feel free to contact\u00a0us on\u00a0Facebook<\/a>\u00a0or our\u00a0website<\/a>.<\/p>\n

Source: This Article was originally published at\u00a0Intechnic<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSocial media marketing doesn\u2019t work,\u201d I often hear. \u201cIt doesn\u2019t work for\u00a0you\u00a0because you are not doing it right,\u201d is typically my response.\u00a0 Most companies do not incorporate social media successfully into their marketing efforts. In fact, they are following the trend of others and quickly become discouraged by the lack of positive results. Here are some common mistakes that will keep you from realizing your full social media potential: 1. Dismissing Social Marketing as Ineffective If you believe social media is not right for your demographic or your industry, you are wrong. It is a common misconception that social media is only for teenagers and the tech savvy. That is no longer the case. For example,\u00a0one study has shown\u00a0that the fastest growing demographic on Twitter is the 55-64-year age bracket and that the fastest growing demographic on Facebook is 45-54-year-olds. You will find other demographics are well-represented too. Social media has penetrated all layers of our society.\u00a0 If you manage to put together an effective social media strategy ahead of the competition, you will have an upper hand. 2. Not Having a Social Media Marketing Plan Social Media Marketing can be a colossal waste of time without a proper plan of action. Many companies fall into this trap. They sporadically post things to their social media accounts, share some of their content here and there and try to attract followers or fans. That\u2019s not social media marketing; that\u2019s having no plan. Social media marketing must be approached the same way you approach your planning for any marketing campaign. You should have specific goals, budgets and a concrete plan of action that outlines what you are trying to accomplish, how you will achieve your goal, how you will measure results, and what resources you will need to allocate. 3. Measuring the… <\/p>\n

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