{"id":10624,"date":"2017-08-16T12:19:26","date_gmt":"2017-08-16T12:19:26","guid":{"rendered":"http:\/\/jobhouse.com.gh\/web-design-and-web-services\/?p=10624"},"modified":"2017-08-16T12:19:26","modified_gmt":"2017-08-16T12:19:26","slug":"review-websites-seo-performance","status":"publish","type":"post","link":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/review-websites-seo-performance\/","title":{"rendered":"How to Review Your Website\u2019s SEO Performance"},"content":{"rendered":"<p>It is important to know how to interpret your website data to draw conclusions and make adjustments to improve your <a href=\"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/#\" target=\"_blank\">SEO<\/a> strategy. To help you with this step, let\u2019s review possible trends and what they really tell you about your SEO performance:<\/p>\n<h2>Fluctuations<\/h2>\n<p>All of your SEO metrics will fluctuate from time to time.\u00a0 You will see natural fluctuations in the number of indexed pages, inbound links and positions of your keywords. It\u2019s normal as search engines re-crawl websites, update their indexes, add and remove web pages, change their algorithms, etc. Minor fluctuations shouldn\u2019t be grounds for concern unless a clear, negative trend prevails, and fluctuations are accompanied by drops in referral traffic to the website.<\/p>\n<p><a href=\"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-22150 size-full\" title=\"It's normal to see some fluctuation in your SEO metrics as search engines re-crawl websites (1)\" src=\"http:\/\/www.intechnic.com\/blog\/wp-content\/uploads\/2017\/05\/Its-normal-to-see-some-fluctuation-in-your-SEO-metrics-as-search-engines-re-crawl-websites-1.png\" alt=\"It's normal to see some fluctuation in your SEO metrics as search engines re-crawl websites (1)\" width=\"1024\" height=\"512\" \/><\/a><\/p>\n<h2>Negative Trends<\/h2>\n<p>If you notice a significant drop in traffic referrals from a certain search engine and the results are consistent over time (don\u2019t bounce back within a month), it could mean one of the following:<\/p>\n<ul>\n<li>The search engine has updated their ranking algorithm, and the update is not in your <a href=\"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/\" target=\"_blank\">website\u2019s<\/a> favor. This most often occurs when search engines devalue links pointing to your website. Research what SEO experts have determined about the most recent update to learn how you may have been affected by it and what action to take.<\/li>\n<\/ul>\n<ul>\n<li>Your competition may have seriously overtaken your positions. Check to see how you rank compares to them.<\/li>\n<\/ul>\n<ul>\n<li>Your website has suffered a penalty for violating the search engine\u2019s guidelines. Check the Webmaster tools for any warnings or notices.<\/li>\n<\/ul>\n<ul>\n<li>You might have accidentally blocked access to a search engine\u2019s crawler. See \u201cReview Technical SEO\u201d in the next section for more details.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter wp-image-22148 size-full\" title=\"An update in a search engine's ranking algorithm can lead to a significant drop in traffic\" src=\"http:\/\/www.intechnic.com\/blog\/wp-content\/uploads\/2017\/05\/An-update-in-a-search-engines-ranking-algorithm-can-lead-to-a-significant-drop-in-traffic.png\" alt=\"An update in a search engine's ranking algorithm can lead to a significant drop in traffic\" width=\"1024\" height=\"512\" \/><\/a><\/p>\n<h2>Positive Trends<\/h2>\n<p>SEO is considered successful when positive trends outweigh negative trends (in other words, when your website\u2019s positions and SEO traffic increases over time). This process is slow. As previously covered, it is unrealistic to expect instant and great SEO results. In fact, I\u2019ve only experienced it once when Panda penalized a large share of our competition. We gained positions literally overnight. However, this was the result of our competitor\u2019s use of black-hat techniques and not due to our strategy.<\/p>\n<p><a href=\"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter wp-image-22149 size-full\" title=\"SEO is considered successful when your website's positions and SEO traffic increases over time\" src=\"http:\/\/www.intechnic.com\/blog\/wp-content\/uploads\/2017\/05\/SEO-is-considered-successful-when-your-websites-positions-and-SEO-traffic-increases-over-time.png\" alt=\"SEO is considered successful when your website's positions and SEO traffic increases over time\" width=\"1024\" height=\"512\" \/><\/a><\/p>\n<p>SEO is always a long-term strategy. Be patient, create quality content and apply practices described in this chapter and you will be successful.<\/p>\n<p>If you enjoyed reading this presentation, or if you want to add a comment, feel free to contact\u00a0us on\u00a0<a href=\"https:\/\/www.facebook.com\/JobhouseWebServices\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0or our\u00a0<a href=\"https:\/\/jobhouse.com.gh\/ghana-web-design-company\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a>.<\/p>\n<p>Source: This Article was originally published at\u00a0<a href=\"http:\/\/www.intechnic.com\/\" target=\"_blank\">Intechnic<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is important to know how to interpret your website data to draw conclusions and make adjustments to improve your SEO strategy. To help you with this step, let\u2019s review possible trends and what they really tell you about your SEO performance: Fluctuations All of your SEO metrics will fluctuate from time to time.\u00a0 You will see natural fluctuations in the number of indexed pages, inbound links and positions of your keywords. It\u2019s normal as search engines re-crawl websites, update their indexes, add and remove web pages, change their algorithms, etc. Minor fluctuations shouldn\u2019t be grounds for concern unless a clear, negative trend prevails, and fluctuations are accompanied by drops in referral traffic to the website. Negative Trends If you notice a significant drop in traffic referrals from a certain search engine and the results are consistent over time (don\u2019t bounce back within a month), it could mean one of the following: The search engine has updated their ranking algorithm, and the update is not in your website\u2019s favor. This most often occurs when search engines devalue links pointing to your website. Research what SEO experts have determined about the most recent update to learn how you may have been affected by it and what action to take. Your competition may have seriously overtaken your positions. Check to see how you rank compares to them. Your website has suffered a penalty for violating the search engine\u2019s guidelines. Check the Webmaster tools for any warnings or notices. You might have accidentally blocked access to a search engine\u2019s crawler. See \u201cReview Technical SEO\u201d in the next section for more details. Positive Trends SEO is considered successful when positive trends outweigh negative trends (in other words, when your website\u2019s positions and SEO traffic increases over time). This process is slow. As previously covered,&#8230; <\/p>\n<p><a class=\"readmore\" href=\"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/review-websites-seo-performance\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":10625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-10624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/posts\/10624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/comments?post=10624"}],"version-history":[{"count":0,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/posts\/10624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/media?parent=10624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/categories?post=10624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobhouse.com.gh\/ghana-web-design-company\/wp-json\/wp\/v2\/tags?post=10624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}