So, you\u2019ve got your social media accounts set up and you\u2019re chomping at the bit to start publishing? Not so fast! \u00a0Your success in social media depends on customizing your messaging to your audience. But this is where businesses usually flounder. They use the same static messaging across all of their social channels, with little attempt at customization.<\/p>\n
1 – Customize your content\u2019s tone to suit different social media networks<\/p>\n
Each social network has numerous features and capabilities of which many companies fail to take full advantage. Some of the more common ones have to do with customizing and branding profiles. Almost all social networks give you the ability to customize your avatar and header image to support and solidify your marketing messages.<\/p>\n
At the very least, you should change your images from the default and make them consistent with your branding and marketing guidelines. Ideally, you should treat your social media profiles the same way as your website. They should have the same value propositions, customer-centric messaging, calls to actions, etc. For every social account, you should be creative and make your presence stand out. An experienced social marketing strategist can help with this.<\/p>\n
2 – Create images and messaging of your social media accounts that reflect your branding and marketing guidelines<\/p>\n
Another part that is often overlooked is the company bio. Many companies put in the basic information or skip this step completely. This is a mistake! Your social bio is valuable real estate that you can use to attract followers and visitors, promote your products and services, and differentiate your company from the competition. Include your website\u2019s URL, your mission statement, your locations, and contact information. Take the time to craft a concise, yet detailed, description; it will come in handy for your followers and benefit your website\u2019s SEO. Finally, take time to learn capabilities and features of every social network to see how you can make the best use of your account.<\/p>\n
3 – Optimize your social media bio to attract relevant followers and differentiate your company from competitors<\/p>\n
Now that your social profile is fully optimized, it\u2019s time to start attracting followers. Social media marketing<\/a> is all about building and expanding your social audience.\u00a0 While there are effective audience-building strategies specific to each social network, for now, I\u2019ll focus on universal tactics you can apply to grow your network.<\/p>\n It is so important to know from the beginning the type of the audience you want to attract and how you plan to grow your network. Here are some ideas you might find useful:<\/p>\n 4 – Build your social media audience by following business contacts, using paid promotions and contests, and offering exc<\/p>\n If you enjoyed reading this presentation, or if you want to add a comment, feel free to contact\u00a0us on\u00a0Facebook<\/a>\u00a0or our\u00a0website<\/a>.<\/p>\n\n
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